Radio 1 is a radio broadcasting company based in the Czech Republic that offers a diverse range of programs, including news, entertainment, music, and sports. The station's focus is on delivering high-quality content to its listeners while also staying up-to-date with the latest technological advancements in broadcasting. Radio 1 aims to be a modern and progressive radio station that appeals to a broad audience while also staying true to its Czech roots.
Radio 1 is a radio station with 30 years of history, which has won the hears of many people due to its alternative music, charisma, and uniqueness.
The following project aims to update and modernize the existing identity, in order to make it more appealing and relevant to its target audience. The goal is to create a more attractive and engaging visual identity.
As a business, Radio 1 takes promotion seriously. Each marketing piece serves as a reflection of brand identity, and who they are.
From the design of thei business cards to the creation of eye-catching posters (which work with the initial concept of filling the 1 with color and shape), they remain dedicated to upholding our initial concept of incorporating vivid colors and dynamic shapes into our visual branding. By doing so, Radio 1 aims to capture the attention of our target audience and leave a lasting impression that aligns with their company values and objectives.